Lifetime’s
The Client List takes the
2010 television film of the same name, which garnered star Jennifer Love Hewitt a Golden Globe nomination, and turns the premise into a weekly TV series.
The extremely watchable, entertaining, and sexy series premiered on April 8 to
"solid" numbers and has continued to lure clients
back.
Premise: Taken from
the synopsis, the show follows a Texas housewife and mother Riley Parks (Hewitt) who, "after being deserted by her husband, ends up working at a day spa that offers more services than she initially believed."
The hook:
- Jennifer Love Hewitt starring vehicle. Hewitt's coming off her last series, CBS's Ghost Whisperer, where she cultivated a following for playing empathetic and amicable Melinda Gordon for five seasons.
- Intrigue - how far will a woman go in this economy to provide for her family? Also, an insight into a hush-hush profession many are unfamiliar with but interested in watching.
- It's fantasy fun - handsome men, chisel torsos, and sex - with a conscience.
Target audience: Females 18-34 (Secondary: 35-54)
Though
Client List’s premise may seem lascivious on the surface, the series is in line with the network’s brand: it boosts a steamy setting and fun cast, yet hits an emotional core showing a woman struggling to protect her family and stay true to her morals at the same time.
Let's take a look at the digital marketing campaign and review what kind of services
Client List is offering to keep viewers panting for a return visit.
