Wednesday, September 19, 2012

Trendspotting: Choose Your Own Adventure video storytelling

Remember those Choose Your Own Adventure books? Putting it in video form storytelling to market Cody Simpson's forthcoming debut album Paradise is near genius.

The Warner Sound's series "Finding Cody," about two fans trying whatever it takes to get into Cody's sold-out concert, has 31 interactive videos with 15 possible outcomes. It's seamless, empowers his young female fans and includes his music in a way that is logical to the story!

(Paradise out October 2, 2012 on Atlantic Records (Photo source: Cody Simpson's Facebook)

Moreover, the story is fun, age-appropriate wish-fulfillment, and the production values are high. The videos are all relatively short (ranging from 30 seconds to 8 minutes each), so they don't ask for a large commitment, and the multiple endings give the series strong replay value.

Check it out! Very cool and creative. We'll likely be seeing these truly interactive series pop up in many places soon.