The 2D Kristen Stewart/Charlize Theron/Chris Hemsworth-led action-fantasy reimagining of the classic fairytale cracked The Avengers’ five-week domination that poisoned summer tentpoles MIB 3, Battleship, The Dictator and Dark Shadows’ expected big openings.
(Movie poster, Photo source: IMP Awards)
Of the two high profile Snow White projects this year, SWATH benefited from its darker tone that appealed to an older 18-34 audience and both females and males; the ax-wielding Huntsman’s (Hemsworth, white-hot off The Avengers) title billing kept this fairy tale from being perceived as "just for girls." The other Snow White, Relativity Media’s comedic Mirror Mirror starring Julia Roberts and Lily Collins in March courted families with colorful costumes and died a quick death after receiving middling reviews and box office receipts.
(Photo source: Mirror Mirror official Facebook)
SWATH’s digital marketing campaign effectively touched many bases from Twitter, YouTube, and Facebook (that included an app for fans to collect badges). Two iOS game apps were also released, Escape The Dark Forest and Snow White and the Huntsman – Storybook, and both are rich visual and interactive tools to engage.
Were these two downloadable apps the fairest and most effective of them all? Let’s take a bite and find out:
